Each week, you get a performance summary that includes:
- Total story views delivered
- Profile visits generated
- Follower growth (net increase)
- Engagement actions (likes, comments, etc.)
- Conversion rate (profile visits → followers gained)
How to Interpret the Data
- If story views are high but conversions are low → You may need to improve your profile (bio, highlights, pinned posts).
- If conversions are strong but profile visits are low → Targeting may need adjusting for better visibility.
- If growth is consistent week over week → Current targeting and settings are working well.
What Matters Most
- Follower Growth: The bottom line measure of success.
- Conversion Rate: Quality over quantity shows if the audience reached is relevant.
- Consistency: Small, steady gains week by week usually outperform spikes with no sustainability.