Targeting isn’t changed daily; it’s done strategically. Updates usually occur:
- Every few weeks when a targeting pool becomes less effective.
- After analyzing growth metrics like engagement rate, new followers, and action success.
- When Instagram trends shift, making some hashtags or audiences less relevant.
Signals We Look For
- Decline in story views or engagement from targeted actions.
- Lower conversion from profile visits to followers.
- Zero or very few actions being logged daily.
After retargeting, results typically improve within days. The refreshed audience brings back higher engagement and a new wave of potential followers.