If targeting isn’t hitting expected results, we treat it like a testing cycle.
- Step 1: Test Changes
We experiment with new hashtags, usernames, or geographic regions. Small changes help us isolate what works best.
- Step 2: Evaluate Performance
We track metrics—story views, likes, profile visits, and follower growth. This helps us see if the new targeting is outperforming the old.
- Step 3: Re-engage
Once we identify a winning set, we double down and re-engage that audience consistently. The process ensures growth doesn’t stall but keeps building.
- Bottom Line
Targeting may not perform perfectly every time, but with structured testing and data-driven adjustments, we always bring it back on track.