Growth rates sometimes dip because your current targeting pool gets saturated. After interacting with the same group of people for a while, the system runs out of fresh accounts to engage with.
When we see growth slowing, we:
- Review your current hashtag and username list.
- Identify which audiences have been exhausted.
- Introduce new hashtags, competitor accounts, or locations.
- Retarget fresh pools of users, giving your account a new wave of exposure.
Optimization helps restart momentum. Retargeting ensures your account doesn’t just plateau it taps into new audiences and renews steady growth.