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Targeting Filters
Targeting Filters

Targeting filters explained

Derek avatar
Written by Derek
Updated over a week ago

Targeting Filters

You have the option to target users on Instagram based on the accounts they follow, the content they like, the hashtags they use and the places they check into.
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We also have a super advanced AI tool that analyzes your explore page and reels feed to find targeted users to interact with. (Advanced Package)
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Make sure you select the proper targeting filter when uploading your targets. If you are putting in hashtags, make sure you select hashtags!

People (followers) - users who follow a specific page
​People (likers) - users who like content from a specific page
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​#Hashtags - users who follow a specific hashtag
​#Hashtags (likers) - users who like content with a specific hashtag
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Places - users who check in to a location

Places (likers) - users who like a photo with a check-in location
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Explore - our AI tool analyzes your explore pages for similar accounts

Explore (likers) - users who like content in your explore page
​Reels Feed (likers) - users who like content in your Reels feed.


Targeting Criteria

Besides the quality of your content, your targeting is the #1 variable to your success. Testing different usernames and hashtags is key and does take time and patience. Use the Stats tab to see what targeting is converting the best and remove the ones that are not.


People

We recommend adding both People followers & likers. This will always be your BEST TARGETING source. Here are things you should look for when finding accounts to target.

  • 25-50 Usernames non verified

  • 10k-200+ followers

  • High engagement rates

  • Find other micro-influencers / users in your niche

  • Find brands/products in your niche

**Due to a recent update in Instagram API, try to keep the number of verified accounts to a minimum. It only allows you to interact with their most recent 50 followers.


Hashtags

This works great for all niches and pages. Please add more hashtags if you are not maxing out your daily actions.

  • Select #Hashtags & #Hashtag (likers)

  • 25k-250k tags for the post

  • Niche specific #s related to your niche

  • Niche specific #s from your competition


Places

Great if you are a local business. Make sure to add the targeting sources to Places and Places (likers)

  • Select Places & Places (likers)

  • Find places with a lot of posts/reels

  • Niche-specific locations - a restaurant in NYC vs New York City


Explore & Reels

We also have a super advanced AI tool that analyzes your explore page and reels feed to find targeted users to interact with. (Advanced Package)

  • Select Explore ant type in DEFAULT in the search bar

  • Select Explore (likers) and type in DEFAULT in the search bar

  • Select Reels Fed and type in REELS FEED in the search bar

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