It’s normal to see some ups and downs in your daily numbers. Here’s why:
- Instagram’s Algorithm: IG changes how and when it displays stories, which can affect daily view counts.
- Targeting Volume: Some days have larger, fresher audiences available (e.g., hashtags trending more on certain days).
- Time of Week: Weekends often show different engagement patterns than weekdays.
- Platform Restrictions: Instagram sometimes limits actions temporarily if it detects high volumes.
Daily stats may swing, but weekly and monthly trends matter more. As long as the overall growth curve is upward, fluctuations are simply part of the process.